Privacy Policy

Last updated: 2026. ukcasinocompass.org ("we", "us", or "our") is committed to protecting your privacy. This Privacy Policy describes the types of information we collect, how we use it, who we share it with, and your rights under applicable data protection law.

Information you provide directly: When you contact us via email, we collect your email address, name (if provided), and the content of your message. We do not operate user accounts or registration on this website.

Information collected automatically: When you visit our site, we automatically collect certain technical data including your IP address, browser type and version, operating system, referring URL, pages viewed, time and date of visits, and click behaviour on outbound affiliate links.

Cookies and tracking technologies: We use cookies, pixels, and similar technologies for analytics, affiliate attribution, and advertising measurement. This includes Google Analytics, Google Ads conversion tracking (including Google Click ID parameters), and Vercel Analytics.

We use collected information for the following purposes:

• Operating, maintaining, and improving our website and content
• Analysing usage patterns and measuring content effectiveness
• Tracking affiliate referrals and advertising campaign performance
• Responding to enquiries and exercising data subject rights
• Complying with legal obligations and preventing fraud

We do not sell, rent, or trade your personal information to third parties for their marketing purposes. We do not use your data for automated decision-making or profiling that produces legal or similarly significant effects.

We process personal data under the following legal bases:

• Legitimate interests: Analytics, site security, affiliate attribution, and service improvement where balanced against your privacy rights
• Consent: Non-essential cookies where required by applicable law
• Legal obligation: Compliance with applicable laws and regulatory requests
• Contract: Responding to enquiries you initiate

Our site uses cookies from Google (Analytics and Ads), Vercel Analytics, and affiliate tracking partners. These services may collect data about your browsing activity across sessions. You can manage cookie preferences through your browser settings. Disabling cookies may affect site functionality and our ability to attribute affiliate referrals accurately.

Third-party operator websites linked from our site have their own privacy policies and cookie practices. We are not responsible for data handling on external platforms. Review operator privacy policies before registering or providing personal information.

We may share information with:

• Analytics and advertising providers (Google, Vercel)
• Affiliate network partners for referral attribution
• Hosting and infrastructure providers
• Legal and regulatory authorities when required by law

All third-party processors are required to handle data in accordance with applicable data protection law. International transfers, where applicable, are protected by appropriate safeguards such as Standard Contractual Clauses.

Analytics data is retained for up to 26 months unless a shorter period is configured. Email correspondence is retained for up to 3 years for record-keeping purposes. Data is deleted or anonymised when no longer necessary for the purposes collected, unless longer retention is required by law.

Under UK GDPR, you have the right to:

• Access the personal data we hold about you
• Rectify inaccurate or incomplete data
• Request erasure of your data ("right to be forgotten")
• Restrict or object to processing in certain circumstances
• Data portability where applicable
• Withdraw consent where processing is consent-based
• Lodge a complaint with the Information Commissioner's Office (ICO)

To exercise any of these rights, email hello@ukcasinocompass.org with the subject line "Privacy Request". We respond within 30 days. The ICO can be contacted at ico.org.uk.

We implement appropriate technical and organisational measures to protect personal data against unauthorised access, alteration, disclosure, or destruction. However, no internet transmission is completely secure, and we cannot guarantee absolute security of data transmitted to our site.

We may update this Privacy Policy periodically. Changes will be posted on this page with an updated revision date. Continued use of the site after changes constitutes acceptance of the updated policy.

Questions? Contact hello@ukcasinocompass.org or visit our Contact page.